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The participants suggested timely and relevant interruptions as well as enhanced onboarding processes and in-game assistance, which could include free-play modes, easy access to concise game rules and AI-driven help to clarify complex terms.
For land-based venues, unobtrusive and empathetic staff checks to identify signs of distress without creating a sense of surveillance was suggested.
The study drew parallels with evolving financial regulation, such as the Financial Conduct Authority’s Consumer Duty, which stressed the importance of providing information and ensuring customers understand and can act on it.
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“We respect those differences,” Kesitilwe explains. “At the same time, many of these risks cross borders. We do not need identical laws in every country, but we do need greater cooperation.
“Africa Safer Gambling Week will create a common continental platform. It’s more about cooperation, information sharing and agreement on important principles of consumer protection.”
Another aim is to raise awareness and Kesitilwe reveals the campaign has generated over a million online impressions which, in his view, demonstrates “a real appetite” for enhanced safer gambling efforts in Africa.
How to play Fruits Gold Dice
“The AI gaming charter translates these principles into practical, sector-specific guidance,” he added.
The charter also made a series of other recommendations. It suggested that companies should designate a senior member of staff responsible for governance of the technology. It additionally recommended an AI oversight or ethics committee.
The framework also urged companies to implement rollback mechanisms and “kill-switch” controls for higher-impact systems.
