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Malta’s gambling regulator has launched a new artificial intelligence (AI) gaming charter after finding that governance is struggling to keep pace as the technology becomes more widely used across the sector.
The Malta Gaming Authority (MGA), working alongside the Malta Digital Innovation Authority (MDIA), drafted the voluntary charter following extensive surveys and interviews with industry licensees.
That study found that AI adoption across the gambling industry remained uneven. It highlighted customer support, data analytics, fraud detection, and responsible gaming as areas where the technology was already being heavily used.
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Thanks to the “rapid growth of crypto currencies” and globally recognisable branding through marketing and sponsorships, this handful of operators are generating the majority of illegal gambling traffic across Europe.
The report also cites brands targeting a specifically banned vertical or product within a jurisdiction as driving black market activity. While markets across Europe have many examples, one such flagged in the report is that iGaming remains illegal for licensed operators in France.
“The largest black market operators have scaled to create recognisable brands with traffic that can compare to domestically licensed operators,” the report’s authors wrote. “The top group of sites by common owner has a 12% share of traffic, while the largest single brand has 10%.”
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Our tip: Alexandre Lacazette to score and Arsenal to win (17/10)
Leicester City vs. Slavia Prague (Agg 0-0) (8pm GMT kick-off)
Even more finely balanced is this last 32 clash between the surprise package of this season’s Premier League and a side who crashed out of the Champions League at the Qualifying Round stage, losing 4-1 to Midtjylland. That came after a 0-0 first leg result back in Prague and having lost Tomáš Souček and Vladimír Coufal to West Ham in 2020, Slavia look a shadow of their former selves.