Prime Zone

About Prime Zone

Push Gaming is targeting players who value pace and predictability

That Mega sits close to the game’s overall ceiling. Flaming Streaks caps out at 1,150x the bet on a low-volatility math model, with the top RTP configuration reaching 96.35%. Those figures place the game firmly in low-risk, frequent-return territory rather than the volatile, big-multiplier design that defines much of the modern slots market.

The significance is in the pairing. By building both bonuses around guaranteed payouts and a capped jackpot structure, Push Gaming is targeting players who value pace and predictability over the drawn-out variance of high-ceiling releases.

What is Prime Zone?

“One misconception is that DEI is solely about recruitment targets,” Skinner says. “Recruitment is important, but bringing diverse people into an organisation without creating an inclusive culture simply results in higher turnover.”

He nevertheless believes recruitment is still the bigger challenge over retention.

“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.

What is Prime Zone?

Although Bally’s takeover of Evoke may have prompted a slightly discounted price and a quick decision for GiG to buy 888Africa, the continent has been part of GiG’s plans for a while Richards insists. “We received the information memorandum in Q2 2026,” Richards adds. “Africa has long been a market that our CEO Richard Carter has admired and his insight enabled us to move quickly to be able to announce the principal commercial terms at our results at the end of August.”

Both Richards and Ahlberg state this acquisition doesn’t reflect a turnaround story for 888Africa, with a management team led by industry veteran Christopher Coyne and a footprint in some of the continent’s fastest-growing markets.

“It has real market positions already, including a market-leading position in Mozambique and a growing presence in Angola and Tanzania, so we are buying established local relevance rather than starting from zero,” Richards continues.