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Through its membership with AiA, SmartSoft will participate in events such as regulatory discussions, strategic roundtables and research initiatives, alongside other operators and suppliers in the market.
SmartSoft CEO Guram Gotsadze said the company’s decision to join the AiA reflected its growing focus on the continent and its commitment to supporting the development of regulated and sustainable gaming markets.
“Africa is an important and growing part of SmartSoft’s international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent,” he commented.
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Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.
“And then I guess we will see. I mean if this business really grows fast, then it might become more B2C, but as I see it now, it feels like a kind of a 50-50 story where you have both opportunities there.
“If the B2B starts to grow faster, they might end up doing a bit more of that. If the B2C
does really well, they might end up doing more B2C. So I guess it’s still a bit early to see where it ends up longer term.”
About Wushu Punch
Pioneering provider boosts player reach with comprehensive deal
Game developer Evoplay Entertainment has partnered with SlotCube – introducing the social casino operator’s European-based players to a high-tech suite of premium quality casino titles.
The agreement sees Evoplay Entertainment’s 100+ games integrated with the brand’s free-to-play offering, ranging from the Japanese-inspired instant game hit Pachin-Girl to the football-themed Penalty Shoot-out, as well as its hugely popular classic, Book of Keno.
